The idea behind Carl is actually quite simple. Carl is a good guy. Clear, down-to-earth, honest and always good for that special moment. Carl loves Aunt Emma, roulades like grandma used to make and relaxed summer evenings on the terrace. He is a welcome guest and has become a really good friend for many. That's why Carl is always there. Because everyone simply likes him. Home, values, simplicity, happiness. These are the ingredients for a new wine concept that appeals to a young, pleasure-oriented target group. Selected wines from German growing regions in 5 cuvée compositions. Tailored to the taste and wishes of the target group. Carl is a wine with opinion. Carl shows this with a striking design and with outstanding impulse power at the point of sale.