Förstina-Sprudel is one of the top 20 water fountains in Germany. Founded in 1928, the company from the Rhön region, now in its third generation of family management, stands for values such as sustainability and regional responsibility. Thus Förstina-Sprudel consistently focuses on environmentally friendly reusable packaging and, as an important employer in the region, is committed to numerous social projects. Förstina-Sprudel is rich in valuable minerals and, as one of the mineral waters with the highest calcium content in Germany, contributes to a balanced diet.
In times of increasing awareness through microplastics and megatrends such as neo-ecology, consumer wishes and preferences are changing towards regional, sustainable, particularly pure products and brands. Förstina-Sprudel recognises this opportunity, is working on sharpening the brand profile and will start converting the range to returnable glass in 2020. The brand relaunch is to be supported by an integrated image campaign that focuses on the sharpened profile, brand values and regional origin of Förstina-Sprudel, further increases awareness and image and sustainably expands the market position.