Förstina-Sprudel

Brand Strategy, Identity Design, Packaging

The pure power of the Rhön region

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What

Förstina-Sprudel is one of the top 20 water fountains in Germany. Founded in 1928, the company from the Rhön region, now in its third generation of family management, stands for values such as sustainability and regional responsibility. Thus Förstina-Sprudel consistently focuses on environmentally friendly reusable packaging and, as an important employer in the region, is committed to numerous social projects. Förstina-Sprudel is rich in valuable minerals and, as one of the mineral waters with the highest calcium content in Germany, contributes to a balanced diet.

In times of increasing awareness through microplastics and megatrends such as neo-ecology, consumer wishes and preferences are changing towards regional, sustainable, particularly pure products and brands. Förstina-Sprudel recognises this opportunity, is working on sharpening the brand profile and will start converting the range to returnable glass in 2020. The brand relaunch is to be supported by an integrated image campaign that focuses on the sharpened profile, brand values and regional origin of Förstina-Sprudel, further increases awareness and image and sustainably expands the market position.

How

Future through origin. It is time to retell the story of Förstina-Sprudel. More relevant than ever before. To return to the roots. To what really matters. To rediscover values such as home, regionality and nature. Pure. Unadulterated. Authentic. The idea: a declaration of love to the Rhön region. With a campaign that stages the special characteristics of the Rhön region with a new brand typicity and great brand imprint, which makes the soul visible and creates regional identity.

Rebernig accompanies the brand relaunch strategically and creatively with a comprehensive communication platform. From the development of the new label design to the integrated brand campaign, which will be implemented on all relevant consumer touchpoints and media such as out-of-home, print, addressable TV, radio, point of sale and digital from spring 2020.

Skills

Relaunch, brand strategy, identity design, packaging, campaign, radio, OoH, media, social media