Thonet

Brand Strategy, Identity Design

The new brand history of an icon

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What

As an international brand, Thonet has shaped design culture worldwide since 1819. The family business from Frankenberg stands for tradition and inspiring lifestyle and is the most traditional furniture company in the world. The furniture of the traditional company can be found at the MOMA in New York, among others.

How

Rebernig Brand Design accompanies the board of directors and the management of the company as a strategic partner in a comprehensive corporate identity process, with the goal of sharpening the brand sustainably and orienting it internationally for the future. In intensive BrandLab workshops, a strategic branding process was initiated with the Thonet management, which is reflected in a new corporate mission statement and corporate design. The heart of the realignment is the Thonet brand book "Essence 01", which impressively and atmospherically densely stages the company's history and design classics.

Skills

BrandLab, C-level consulting, identity/strategy workshop, brand strategy, identity design, design manual