Mauk Gardenworld

Brand Strategy, Identity Design

Shopping Experience Retail 4.0

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What

Mauk is a family business with 7 branches since 1856 and stands for outstanding plant quality, individual garden solutions and for the most beautiful garden and living accessories from all over the world. For the opening of the new location in Frankfurt am Main with 16,000 square meters of sales area, Rebernig Brand Design conceived a completely new brand identity for Mauk, which turns the garden specialty store into a uniquely inspiring garden world.

How

Rebernig is developing a retail concept 4.0 for Mauk, which creates a completely new dimension of experience for the group's garden centres. Feeling good in staged living spaces - that is the focus of the concept. From brand strategy to brand design and brand architecture, Rebernig creates a powerful brand experience with a unique position and a clear profile, in which the brand core of enjoyment, experience and inspiration becomes an emotional brand promise. The result is a brand that makes quality and passion not only visible but also tangible, touches people and creates significant added value. Not only beautiful plants are a delight for the senses, but also small delicacies. The brand and gastronomy concept "Le Bistro Mauk" developed by Rebernig, which invites its guests to enjoy and relax in the bistro flair and adds another highlight to the shopping experience in the Mauk garden world, complements the innovative retail concept and makes Mauk the "third place".

Skills

BrandLab, retail concept, brand architecture, brand strategy, identity design, visual merchandising concept