Freixenet

Identity Design, Packaging

Sales boost in spanish

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What

Freixenet stands for passion, Mediterranean enjoyment and Spanish attitude to life. The entire assortment consisting of a comprehensive wine and cava range is to be activated by a massive promotion campaign. The aim is to initiate initial purchases as well as to generate repeat purchases through a customer loyalty mechanism.

How

Rebernig tells the Freixenet brand story with the aim of activating the full potential of the brand and develops an umbrella brand promotion for the entire Freixenet product range, which sets targeted sales impulses at the point of sale with large-format placements in retail stores throughout Germany. Supported by an integrated communication campaign with advertisements, large-format placements, Internet and social media and in cooperation with the household goods manufacturer Tupperware, 238 million contacts and excellent sales figures are achieved.

Skills

Consumer campaign, trade marketing, POS promotion, social media, cooperation