Kitchen, heart, work, 1884. The new positioning tells the whole story of the family business and its values in one sentence. Our idea behind it: Emotion instead of price war. In intensive workshops, we analyzed the values and success factors of the family business together with the management team and employees and realigned the company with a clear, strong corporate identity. In this way, we staged the family business on a new level with a unique corporate identity and focus on the family values, which are characterized by great tradition, warmth and emotion. Strategically and visually. The new image is visible in the newly designed, modern showroom, logo, new appearance and new website. Preusser is transforming itself from a kitchen studio into an experience space for lifestyle and enjoyment. And thus to a corporate brand that stands out from the entire competitive environment with great radiance and sets new regional standards.