Zimmermann-Graeff & Müller, ZGM for short, in Zell an der Mosel, is one of the leading wineries in Germany. The broad ZGM range of German, European and New World wines is available almost everywhere in the German food trade and on the shelves of many other countries. With 279 employees, the company achieved a turnover of around 160 million euros in 2018 with total sales of approx. 100 million litres. The bottling volume amounts to approx. 500,000 litres daily.
Rebernig Brand Design is developing for ZGM a brand concept with international wine varieties that is unique on the market and targets the Generation Z target group. This is a young, female target group, which is extraordinarily keen to consume and still has little contact with wine, but which therefore has great potential worldwide.