In the BrandLab, a new brand model, a new brand promise and a new brand appearance were developed in close identity workshops together with the management and with teams of employees based on lifestyle trends, target group analyzes and best-case benchmarks. For this, Rebernig Brand Design made the soul of the brand visible and positioned Ewers as a creative, inspiring family brand. Thanks to the new direction and the new brand appearance, the company‘s market position was secured and successfully expanded after a short time. Identity tools and neuromarketing models make the differentiation potential and success factors of the company visible and thus create the basis for finding the unique history of the brand and for creating the distinctive identity of Ewers. An identity that touches people and has the potential to change the market.