Brand Strategy, Identity Design

For love since 1866



Ewers has stood for creative children‘s fashion in unique quality and diversity since 1866. With great attention to detail and taking the highest quality standards into account, the products are made from selected materials in Germany and produced in Europe. In 2015, the company repositioned itself in an extensive change process under new management and with a new strategic orientation of the brand, which Rebernig Brand Design controlled and accompanied.


In the BrandLab, a new brand model, a new brand promise and a new brand appearance were developed in close identity workshops together with the management and with teams of employees based on lifestyle trends, target group analyzes and best-case benchmarks. For this, Rebernig Brand Design made the soul of the brand visible and positioned Ewers as a creative, inspiring family brand. Thanks to the new direction and the new brand appearance, the company‘s market position was secured and successfully expanded after a short time. Identity tools and neuromarketing models make the differentiation potential and success factors of the company visible and thus create the basis for finding the unique history of the brand and for creating the distinctive identity of Ewers. An identity that touches people and has the potential to change the market.


BrandLab, Brand Strategy, Identity Design, Packaging Relaunch, Website

Rebernig Brand Design accompanies us significantly as a strategic partner and brand navigator in the realignment of our brand and has thus released a new potential that not only sends signals to the outside, but also to the inside.

Kay Stiefermann / Managing Partner Ewers