Förstina-Sprudel

Packaging

Crafted in the Rhön region

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What

Regionality, fairness and traceability - this is what "Unterm Apfelbaum" (under the apple tree), a brand of the mineral spring Förstina-Sprudel from the Rhön region, stands for. "Unterm Apfelbaum" products bring local fruit directly from the tree into the glass and are made exclusively from apples from regional orchards. Processed into direct juice in the press house according to old craft traditions, the product conveys a high emotional bond and consumer identification with the brand through the processing of the company's own fruit. "Unterm Apfelbaum" stands for the highest quality from the region, for authenticity and craftsmanship.

How

Rebernig develops the business model, brand, brand world and realizes the market launch with a comprehensive brand presence and an integrated consumer campaign in radio and out-of-home media.

Skills

business model, brand strategy, identity design, brand, brand world, packaging, launch, consumer campaign, media

"Rebernig Brand Design supports us in the development of our brand and product portfolio with concepts that are always holistically conceived and focus equally on brand and sales."

Gerhard Bub / Head of Sales Förstina-Sprudel