Deutsches Weintor

Brand Strategy, Identity Design, Packaging

Crafted by Design.

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What

Deutsches Weintor eG, one of the most important winegrowers‘ cooperatives in Germany, is known for its high quality and regularly awarded wines. In 2019, the cooperative successfully made the step into the demanding premium segment.

How

Symphony is the authentic Palatinate. A tribute to the local culture and enjoyment. With a virtuously composed wine concept. With a design that perfectly combines quality, elegance and excellence. Uniquely staged with innovative labeling. Realized in a complex production process and with the latest labeling technology.

Away from everything that is known in German food retailing, the premium brand is positioned outstandingly and with maximum effect at the point of sale.

The packaging design was awarded the German Design Award 2020 in the category "Excellence in Packaging and Design".

Skills

Strategy, Packaging Design, Production Management