June 19, 2020


Winner German Brand Award 2020 //
Excellence in Brand Strategy and Creation


Luisa Kuschetzki
Client Service / Rebernig

Rebernig Brand Design is winner of the German Brand Award for the second year in a row: Our team is happy about the award in the category "Excellence in Brand Strategy and Creation – Brand Communication - Integrated Campaign".


The award.

This year, our team is once again pleased to receive the German Brand Award 2020. The prize, which is offered by the German Brand Institute, was awarded to Rebernig Brand Design for outstanding achievement in the relaunch and brand campaign for Förstina-Sprudel. The long-standing cooperation with the traditional company from the Rhön region has now also found international recognition with the German Brand Award.

The German Brand Award is presented annually and is one of the most important German brand awards. The awarding German Brand Institute was founded by the German Design Council, which was set up as a foundation in 1953 on the initiative of the German Bundestag and sees itself as the driving force behind the German brand economy. The award honours successful brands, consistent brand management and sustainable brand communication.

The campaign.

The mineral water market is subject to constant change due to megatrends such as neo-ecology and regionality, which requires a realignment of the product range and brand. Alexandra Rebernig has these megatrends across all branches precisely in mind as a cooperation partner of the Zukunftsinstitut and "Future Circle Member". Since March 2020, the relaunch and the brand campaign, which is designed and strategically as well as creatively accompanied by Rebernig Brand Design, have been implemented. The campaign focuses on the characteristics of the Rhön region and thus on the regional character and homeland ties. The emotional concept, which is more than a campaign, impressed the international jury.