June 28, 2021


The third year in a row // German Brand Award 2021 Winner


Luisa Kuschetzki
Client Service / Rebernig

We have two reasons to be happy this year: Rebernig Brand Design was awarded the German Brand Award. We are delighted to have won the <<Winner>> in the category <<Excellence in Brand Strategy and Creation - Brand Design - Corporate Brand>> and <<Special Mention>> in the category <<Excellence in Brand Strategy - Brand Revival of the Year>>. 

The new corporate identity.
The team of Rebernig Brand Design developed a new appearance for the medium-sized family business Preusser, which tells the whole story of the kitchen studio. This work has now been recognized for successful brand management. In intensive discussions, the team from Rebernig Brand Design analyzed the values and success factors of the company together with the management team and employees of the kitchen house and realigned it with a high-profile and highly emotional corporate identity. In the process, the company's family values, which are characterized by great tradition and emotion, were placed at the center. 

Preusser's new image is reflected in the redesigned kitchen studio, logo, holistic new appearance and new website. The family business is transforming itself from a kitchen studio to an experience space for lifestyle and enjoyment. And thus to a corporate brand that stands out from the entire competitive environment and sets new regional standards.

The award.
The German Brand Award discovers, presents and honors unique brands. The jury is made up of independent, interdisciplinary experts from the worlds of business, science, consulting, services and agencies. The award was established by the German Design Council, an independent and internationally active institution, and is presented annually by the German Brand Institute.