Excellence in Strategy and Creation
Our team is one of the big winners of the German Brand Award 2019, and at the festive awards ceremony in an international setting in Berlin, we have now received two awards for "Outstanding strategic brand work" from the German Design Council and the German Brand Institute. In two categories the strategy for the change process of Büdingen Med convinced the international jury and elected us "Winner Excellence in Brand Strategy and Creation" and "Winner Employer Brand of the Year". The development of the new corporate strategy and brand identity for the Büdingen Med group as well as the consistent implementation across all channels, from employer branding to the interlinked online and print campaign in specialist publications, has now received further international recognition with the German Brand Award.
"We are very pleased about this award. We do not only design on a visual level. We design business. That's why design for us starts with a sound brand strategy", says Alexandra Rebernig. "Our work shows how important professional branding is in our time of digital change, especially for medium-sized businesses. We change perspectives and develop strategies that help our clients achieve their business goals and noticeably advance their brand". With the so-called BrandLab, we have developed a highly effective method with which we not only give brands and companies a unique identity, but also create the basis for innovation and growth, for new products and for services. "In this way, we help our customers to reinvent themselves and to position themselves successfully in today's rapidly changing market for tomorrow", says Alexandra Rebernig.
The initiator of the German Brand Award is the German Design Council, which was founded in 1953 on the initiative of the German Bundestag. With the German Brand Award, the German Design Council and the German Brand Institute honour successful brands, consistent brand management and sustainable brand communication.
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